PRIVACY POLICY

The following statement describes the overall Legal and Privacy Policy of Intellerus, LLC, DBA Keyword Leads (“Company”). This Legal and Privacy Policy addresses the Company’s technology and how information is collected and used by Company and Company’s online partners. This Legal and Privacy Policy does not apply to the practices of companies that Company does not own or control, or to people that Company does not employ. If you have questions regarding this statement, please contact Company via email at support@keywordleads.io.

​

​

Our Service

​

Company creates personalized advertisements on behalf of Company’s Clients (“Customer”). Company works with online partners to build advertisements for end-users who visit Customer’s websites or mobile applications to display personalized advertisements. With Company’s Service, end-users should receive personalized ads that are more relevant for them in comparison to that of standard advertising.

​

​

Our Technology

​

Company collects information via technical cookies placed on end-users browser.

​

Online web environment (desktop, tablet, and smartphone browsers)

​

Company “Flags” end-users to its partners’ websites with browser cookies. End-users flagged by Company are given a unique identifier. At no point does Company collect identifying personal data such as end-user’s name or address.

​

The browser cookies track the content viewed by the end-user and pages visited by the online Customers for whom Company is delivering ads. Pixel flags are used by Company to transfer browsing data from the end-user of the Company’s online partner's websites and applications to Company's servers.

​

A cookie is a small text file stored on an end user's computer for record-keeping purposes. There are two types of cookies:

​

​

• Session cookies are used to make it easier for end-users to navigate on websites. A session ID cookie expires when the end-user closes their browser. Session cookies are used to run Company’s technology
   

• Persistent cookies are enabled by our online partners to track and target the interests of end-users to enhance the experience on our online partners’ websites. Persistent cookies remain on an end-user’s hard drive for an extended period of time. You can remove persistent cookies by following the directions provided in the end-user’s internet browser’s ‘help’ file.

​

​

A pixel flag (also commonly known as a web beacon) is an industry-standard, often-transparent graphic image usually no larger than a 1x1 pixel that is placed on a website.

​

A web beacon is an object embedded in a web page or email, which unobtrusively (usually invisibly) allows checking that an end-user has accessed the content. Company commonly uses email tracking and page tagging for web analytics.

​

Company’s partners’ advertisements are displayed on many websites, also known as “publishers.” These publishers may also place cookies on an end user's browser. These cookies are there so that the publishers recognize that Company has a personalized advertisement available for end-users browser.

​

​

Other environments (Mobile applications)

​

In environments that do not support cookies, like mobile applications, Company may use other similar technologies for the same purpose of cookies. To serve Company ads in mobile applications Company collects identifiers, such as Google Advertising ID or Apple IDFA depending on the operating system of end-user’s mobile device. These identifiers consist of a string of technical and random characters singling out end-user’s device which Company accesses via a hash (nonreversible encryption method) exchange provided by Company’s online partners.

​

​

Linking environments: (browsers and mobile apps used)

​

• To serve end-users a personalized advertisement from Company and provide a seamless online experience, Company may link end-user’s identifiers across the different environments end-users are using (“ID syncing”). At no point does Company collect identifying personal data such as end-user’s name or address to operate the linking. Company uses exact linking methods by leveraging the technical data collected through Company’s technology such as Company’s online partner’s identifiers or email hash that online partner may pass back to Company.

​

​

Data collection & use

​

Company collects and uses technical data relating to end-user browsing navigation to display personalized advertisements.

​

​

Company collects browsing information

​

In order to serve end-user advertisements that are more relevant to the end-user’s interests, Company collects data related to end-user’s browsing activity through cookies or equivalent identifiers that record:

​

• Events related to end-user’s activity on Company’s online partner’s website (such as mentions, likes, pages viewed on that website, searches made on the online partner’s website, etc.)

• Information related to end-user’s device (device type, operating system, version)

• Information related to end-user’s location (location, region, country)

• Events related to Company ad serving activity such as the number of ads displayed to end-user.

​

Company also collects technical end-user identifiers from Company’s online partners for the purpose of linking the different browsers and mobile apps end-user uses and then serving end-user with relevant ads based on end-user’s behavior across environments (“ID syncing”). For that purpose, we process and store:

​

• Technical IDs of Company’s online partners, and/or a hashed version of end-user CRM ID or of end-user email address – the hashing method used is the MD5 which is a nonreversible encryption method. MD5 encrypts end-user email as a series of randomized characters that does not permit end-user’s personal identification to be seen. For example: a hash of name@name.com would be adcba66a9404c621ff21b597483e7a0f

• Mobile advertising IDs (such as Apple IDFA or Google AAID) which are specific technical data created by mobile manufacturers to allow personalization and customer analytics in a secure and non-identifying way for end-users

• Contact IDs of Company’s online partners, which is an ID that is assigned by the online partner to end-user’s personally identifiable information, is matched to end-user’s technical ID and is flagged and transmitted to the online partner to transmit a personalized ad via the online partner’s platform.

​

Finally, Company can collect technical identifiers from third parties for the purpose of improving Company’s ID syncing and be sure to offer end-user a seamless online experience. These trusted partners commit to only share ID corresponding to deterministic linking made between cookies and/or mobile identifiers and to provide an efficient choice mechanism to end-users (opt-out). For e.g.: the linking information sourced from Company’s partners could be Cookie ID ABC = Apple ID 123 = MD5 hashed value).

​

​

Personally, Identifiable Information

​

Personally Identifiable Information is data about end-user that is personally identifiable. Examples of personally identifiable information include IP address, device, operating system, MD5 hash email address, or any other information that is publicly available. Company uses an aggregation of various public online partners that has been provided to Company for business purposes such as to serve end-user a personalized advertisement, or to otherwise render Company’s services. Company retains that information until removal is requested. Any end-user who has personally identifiable data in the Company network may elect to have that data deleted from Company’s files, or to be used only for the service requested, by following the instructions listed under Personally Identifiable Opt-Out later in this policy. Company will store end-user IP address, device, operating system and MD5 hash of end-user’s email address for targeting purposes.

​

Company does not know end-user’s name, address, date of birth, or phone number.

​

​

Non-Personally Identifiable Information

​

Non-Personally Identifiable Information data is collected by Company and Company’s online partners and is used for targeting. Company, and/or one or more of Company’s ad technology partners, may collect Non-Personally Identifiable Information from end-users who visit Company’s online partners or Company’s clients’ websites. This data is anonymous, and can include information such as web pages end-user viewed, date and time of pageviews, domain type, location information associated with end-user’s IP address, and end-user’s interactions to an ad delivered by Company or Company’s ad technology partners. Company and Company’s online partners use different methods to collect this type of data, including cookies and web beacons, and it is stored indefinitely.

​

Company does not collect hardware-based identifiers such as UDID, and Mac Address.

​

Company collects information in order to increase the relevancy of the ads being displayed to end-user.

​

The data Company collects is also used for reporting purposes, and to give Company’s Customers and Company’s online partners more information about the performance of their advertising campaigns, and to improve performance over time.

​

Company does not create segments to specifically target children under 13 years old. To review Company’s entire statement towards minors, please refer to “Children’s Privacy” below.

​

Company shares information collected with Company’s subsidiaries or affiliated companies. Company shares aggregated data with Company’s online partners, i.e. data that does not permit identification of a partner, or permit end-user to be identified. Company shares non-aggregated data only upon approval of Company’s partners and in compliance with Company’s commercial agreements.

​

Company partners with ad exchange platforms to buy ad placements through auctions. Before the auction, Company will link Company’s ID with the ad exchange platform and then participate in the auction by sending the bid price and the banner code to display.

 

*In compliance with the best industry standards, Company uses IP addresses:

​

• For fraud detection purposes (and not for targeting purposes) to help alert Company to situations that could not have been caused by human behavior, such as a massive amount of clicking in a limited period of time; or

​

• To extract geographical information.

​

​

User Choices

​

Company believes every end-user should have control over which ads they see, and Company allows any end-user to opt-out from being served targeted ads by or through Company’s Service. If the end-user uses multiple browsers or devices, end-user will need to opt-out on each browser or device, and if the end-user deletes end-users cookies, end-user will need to opt out again.

​

​

Opting Out:

​

Non-Personally Identifiable Information

Company’s online partners use cookies and/or web beacons to provide Company’s targeting Service. End-users may opt out of the use of Company’s Website and/or Company’s ad technology partners’ cookies by clicking here: Global Opt-Out.

​

Alternatively, end-users can opt out of retargeting by disabling the cookies on their browser. Please note that disabling cookies may diminish the experience of many of the websites the end-user visits.

 

Personally Identifiable Information

Please note that if an end-user chooses to delete their information completely, the end-user will no longer be able to utilize Company’s Services. End-use may proceed with complete deletion of data by clicking here: Global Opt-Out.

​

End-users may also email Company at support@keywordleads.io or use one of the alternate contact methods

 

Security

Company takes security very seriously, and Company employs measures to protect all of Company’s data from unauthorized access, destruction or disclosure. Company employ reasonable security measures such as maintaining physical, electronic and procedural safeguards in compliance with applicable U.S. federal and state regulations.

​

All Company targeting, ad serving environment and information transfer within Company’s network that collects data are SSL encrypted to ensure a secure transaction.

 

Other Important Information:

IN-APP ADVERTISING AND USER ADVERTISING IDs (AAID/IDFA)

​

Instructions on how an end-user can reset their Advertising IDs, End-user is welcome to leverage the language below. Additionally, end-user may reset their advertising ID for any in-app advertisements. Instructions on resetting your advertising ID for iOS can be found here and for Android here.

 

Children’s Privacy

Children 18 and under are not eligible to use Company’s Services without the participation and supervision of a legal parent or guardian. Company’s Services are not designed for children and does not provide privacy measures to protect children. If an end-user believes their child has provided Company with personally identifiable data and end-user would like to have the data removed, please contact us at support@keywordleads.io. Company does not knowingly target children under 13, and makes reasonable efforts to ensure that the targeting of children under 13 does not occur across any campaigns run on behalf of advertisers.

 

Changes to Company’s Corporate Structure

If all or part of Company is sold, merged, or otherwise transferred to another entity, the information gathered by Company may be transferred as part of that transaction. Company will take reasonable measures to ensure that such information is used in a manner consistent with the policy under which it was collected.

​

Effective Date

This policy is in effect and was last updated January 1, 2022.

 

How to Contact Us

End-users that have any questions regarding Company’s Legal and Privacy Policy please contact support@keywordleads.io.

 

Intellerus, LLC, DBA Keyword Leads

110 Traders Cross

Ste 217

Bluffton, SC 29909

Email: support@keywordleads.io